Since noon on Sunday, #MeToo has been used 825,000 times, a Twitter spokesperson told CNN. On Facebook, 4.7 million people engaged with “Me Too” posts in less than 24 hours, with over 12 million posts, comments, and reactions. CNN reports that 45% of US Facebook users are friends with someone who posted a “Me Too” message.

According to Just Be, Burke created Me Too after meeting a young girl at a youth camp whose story of abuse was so painful to Burke that she cut the girl off and directed her to another female counselor who could “help her better” instead of saying, “Me too.”

Burke explains the idea behind the campaign in an interview with Amy Goodman of Democracy Now!:

Women of color are more likely to experience sexual assault, yet the conversation surrounding the issue in the wake of the Weinstein allegations has largely centered around the stories shared by famous white women like Ashely Judd, Rose McGowan, Gwyneth Paltrow, and Reese Witherspoon.

Commentators have highlighted that this double-standard isn’t uncommon. “Where was the boycott for ESPN sports journalist Jemele Hill when her employer suspended her from her job citing a vague social media policy?” Ashley C. Ford wrote in Refinery29. “Where was the boycott when actress and comedian Leslie Jones was harassed by trolls to the point of deleting her account for months?” The Root was more direct, creating a hashtag of its own: #SolidarityIsForWhiteWomen.

On Monday, Alyssa Milano credited Burke and the Just Be organization for launching the Me Too movement, saying the story is “equal parts heartbreaking and inspiring.”

For her part, Burke isn’t upset to see people taking her idea and running with it.

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