Whether or not an ad reminding passengers of their legal rights can be deemed political is debatable. But IRAC has a valid enough reason to try to run the ads. Israel’s national carrier, El Al, has a history of asking women to move their assigned seat at the request of a male passenger. Last June, an Israeli court ruled in favor of a holocaust survivor, Renee Rabinowitz, who sued the airline for gender discrimination and was represented by IRAC.

The airline was given six months to comply with the ruling, in which a judge noted that “under absolutely no circumstances can a crew member ask a passenger to move from their designated seat because the adjacent passenger doesn’t want to sit next to them due to their gender.”

IRAC said its ads were intended to ensure that women know that forced seat changes are not kosher—and that the airline had updated its practices.

📬 Sign up for the Daily Brief

Our free, fast, and fun briefing on the global economy, delivered every weekday morning.