To motivate companies to invest in Thailand, the government offers generous incentives to technology visionaries who will help automate Thailand, whether by investing, nurturing new talent and conducting R&D. Robotics giants like ABB (Switzerland), KUKA Robotics (Germany), and Nachi Technology (Japan) have already expanded their operations in Thailand.

“Setting up ABB in Thailand as the hub that supports neighboring countries is one of the most successful strategic moves that we made,” said Chaiyot Piyawannarat, country managing director of ABB Thailand, Myanmar, Cambodia and Laos.

Investing in the next generation of robotics innovators

Alongside Thailand’s embrace of corporate robotics innovation, the country is also witnessing a growing public interest in robotics education and training. A camp dedicated to robotics has taught children as young as ten-years old to build their own robots. Meanwhile, Bangkok’s Institute of Management has opened its Innovation Center for Robotics and Automations Systems, which offers specialist degrees in order to meet the rising demand for the global-class talent to lead the country’s robotics and automation revolution. Also, Thailand will host the World Robotics Olympiad 2018 in November.


Thai tech talent already dominates the market: In 2015 alone, 76 universities and 83 vocational schools produced over 82,000 graduates in engineering and related fields. Those numbers keep rising with new institutions. Likewise, Thailand is eager for more robots and people who understand them: Research shows that half of companies in Thailand are ready to adapt their manufacturing process to use automation and robotics within one to three years. Thus, these companies will have access to a large group of high-skilled talent.

Much more automation to come

The Thai government is committed to building Thailand 4.0 through a variety of governmental support programs and policies designed to build the automation ecosystem of the future. This will enhance the growth of the robotics market in Thailand and generate more demand for robotics and automation to come.

For more information about the benefits that Thailand might offer your business, visit the Thailand Board of Investment, which showcases resources and programs that create opportunities across a range of industries.

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