In eight years, Jake Schwartz helped take General Assembly from a single learning center to a network of business and tech courses with 20 campuses and 50,000 alumni around the world. In our members-only interview series with Schwartz, we asked what shaped his approach to moonshot ideas. These are the books he recommends: Radical Focus, by Christina Wodtke (2016) Petty: The Biography, by Warren Zanes (2016) Let My People Go Surfing, by Yvon Chouinard (2016) Shoe Dog, by Phil Knight (2016) You Are Not A Gadget, by Jaron Lanier (2011) Our Mathematical Universe, by Max Tegmark (2014) Great By Choice, by Jim Collins and Morten T. Hansen (2011) The Goal, by Eliyahu M. Goldratt (1984)