Most Chinese netziens assume the videos were both created by the Communist Party, and many called it a welcome contrast to some of the leaden party advertising of the recent past, like this series of posters with slogans like “Communist Party is good.”

“I think it’s great! much better than shouting out political slogans in their previous propaganda efforts!,” one Sina Weibo user (signup required) wrote. Another declared the video up to an “international standard,” calling it “vibrant and modern, a total breakaway from previous banal tone.”

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