All of that filtering, the perfect feeds filled with beautiful products, influencers who are or portray themselves as real, relatable people, can create an illusion that an Instagram life is easy and attainable. Of course, it’s not.

Because they are tasked with upholding and projecting their authenticity, influencers get bashed when they transgress against it. But the problem is that this “authenticity” is projected and produced through social media, which is in turn constructed upon filters, upon the idea of curation. Upon a certain inauthenticity.

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