How to land investors through Snapchats and Facebook pokes

In 2005, Aaron Levie dropped out of college to co-found the file-storage company Box. Since his early 20s, he’s cold-emailed, Snapchatted, and Facebook-poked his way to key investments, including six figures early on from Mark Cuban. Box now has over 2,000 employees and serves 70% of the Fortune 500.