There’s one deceptively simple way to grow your business: solve a real problem

Over 41 million athletes use the GPS-enabled fitness tracking app-meets-social network Strava, and about a million more join each month. CEO James Quarles, who previously was a vice president at Instagram and a regional director at Facebook, shared his tips on how content, product and business can each play a role in turbo-charging growth. A good starting place, he says, is to focus on solving a real problem.