Mary Meeker’s 2019 Internet Trends report: All the slides and highlights

• More than 50% of the world’s population has access to the internet, and it’s getting harder to reach new users.
• Global smartphone shipments fell by 4% in 2018, compared to 0% the prior year.
• 53% of the world’s internet users are located in the Asia-Pacific region, with China being the largest single internet market in the world, with about 0.8 billion internet users in the country.
• Seven of the top 10 companies in the world by market capitalization are technology companies, and four of the top six are US-based.
• E-commerce sales are up 12.4% over the prior year, which ticked up slightly over the 12.1% growth rate seen in 2017, but physical retail is also still growing, although only at about 2% in 2018 from the year prior.
• E-commerce also accounts for about 15% of the share of US retail sales now.
• Mobile advertising now accounts for 33% of advertisers’ ad purchases, up from 0.5% in 2010. Spending on print, TV, and radio ads have fallen as consumers spend far more time on mobile.
• Google $GOOGL and Facebook $META still account for the majority of online ad revenue, but the growth of US advertising platforms like Amazon $AMZN, Twitter $TWTR, Snapchat, and Pinterest $PINS is outstripping the big players: Google’s ad revenue grew 1.4 times over the past nine quarters and Facebook’s grew 1.9 times, while the combined group of new players grew 2.6 times.
• The average US adult spends 6.3 hours each day with digital media, over half of which is spent on their mobiles.
• Roughly 70 million people globally listen to podcasts in the US, a figure that’s doubled in about four years.
• 47 million people have installed Amazon Echoes, which has doubled in the last year.
• There are now about 2.4 billion interactive game players in the world, a jump of about 6% over the prior year. Fortnite alone has 250 million users, as does the gaming social network Discord.
• Cloud services revenues of Google, Amazon, and Microsoft $MSFT are collectively closing in on $14 billion, a jump of about 58% year-over-year.
• More data is now stored in the cloud than on private enterprise servers or consumer devices.
• 26% of US adults consider themselves online “almost constantly.” That number jumps to 39% for 18 to 29 year-olds surveyed.

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