Here are the three questions you need to answer to define your company’s mission, according to a founder

According to Brandless co-founder and co-chair, Tina Sharkey, every company has a raison d’etre, a sense of meaning that drives the operation forward. At Brandless,  she says, it’s about democratizing access to consumer goods. Most items on the site are priced between $3 and $9, enabling the company, says Sharkey, to “be for profit and for purpose at the same time.”