How to get employees to not only believe in your mission, but to act on it too

Tina Sharkey co-founded Brandless with the goal of disrupting and democratizing access to consumer goods—by stripping products of their “brand.” Sharkey believes that, while it’s a company’s leaders who define its mission, it can only spread through employees’ actions. And for that to happen, says Sharkey, it’s critical for companies to “acknowledge the communities that they’re in.”