The marketing practices that worsened America’s opioid epidemic are making their way overseas

In the last decade, a spate of lawsuits—some settled, many ongoing—have shed light on the role that pharmaceutical companies have played in the US opioid epidemic, a public health emergency which claims the lives of 130 Americans every day. The most notable, Purdue Pharma, the Sackler-family owned maker of OxyContin, has been found guilty of downplaying the risks and overplaying the effectiveness of opioids, contributing to an epidemic of overprescription and diversion.