Erdoğan isn’t the first controversial politician to go use photons for a photo-op. In November 2012, campaigning for his BJP party in advance of state elections in western India, Gujarat Chief Minister Narendra Modi deployed holograms of himself to 53 public rallies across the state (earning him the Guinness world record for simultaneous holograms), a feat which he’ll repeat while campaigning for prime minister ahead of national elections this spring. The Times of India put the cost of the hologram technology used by Modi at $10 million as part of his larger PR arsenal that includes a cable channel.

While Modi and Erdoğan are leveraging the technologies to add a bit of futurity to their images and gain a visionary veneer, they both might also find themselves accused of being even more removed from the street as a result of sending digital proxies. By comparison, campaigning and governing in America have already become so media-and-technology saturated that a stump-speech-by-hologram might just come off as camp as when CNN pulled out of thin air in 2008.

Then again, between braving the poor travel infrastructure, negotiating increasingly rambunctious crowds and schlepping through the snow of New Hampshire or Iowa, a 3D candidate in appearance might seem like a better option to campaign staff constantly looking to lower risks. And after the absurdities of 2012, campaigning seems to know no shame.

Hillary by hologram, anyone?

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