Quartz lifestyle correspondent Jenni Avins and culture and lifestyle editor Oliver Staley discuss the transformation economy—the trend toward selling customers a better version of themselves. Among the topics they discuss: How the transformation economy differs from the experience economy. Whether customers are really willing to pay for a “life changing” cup of coffee. How “transformation” extends beyond health and wellness, and what it means for business models in consulting and higher education. The Esalen Institute’s role at the center of the transformation economy.