Quartz lifestyle correspondent Jenni Avins and culture and lifestyle editor Oliver Staley discuss the transformation economy—the trend toward selling customers a better version of themselves.

Among the topics they discuss:

• How the transformation economy differs from the experience economy.
• Whether customers are really willing to pay for a “life changing” cup of coffee.
• How “transformation” extends beyond health and wellness, and what it means for business models in consulting and higher education.
• The Esalen Institute’s role at the center of the transformation economy.