In this environment, one might expect the price of smartphones to increase. But it’s unlikely consumers will see higher-priced phones this year as a result of the coronavirus. Far more likely are temporary shortages, delays in fulfilling orders, or stores not having certain models in stock. 

“In the short run, I don’t think prices will rise, because most brands don’t want to be seen as taking advantage or profit from a bad situation,” said Frank Gillett, an analyst with Forrester, in an interview with Quartz.

And even in the long run, price increases may be unlikely. Why? Because most smartphone users may decide to just wait out the storm, and companies will lose out on new sales. “Most people can keep using the phones they have and delay an upgrade,” said Gillett. 

📬 Sign up for the Daily Brief

Our free, fast, and fun briefing on the global economy, delivered every weekday morning.