Hawthorne’s $230 million in earnings for the quarter ended March 28 were up 60% from the same quarter a year ago. Miracle-Gro’s consumer division sales were up only 11% to $1.1 billion. The cannabis-focused business is a smaller piece of the pie, but growing much faster.

“We’re shipping more out the door at Hawthorne than we ever have before,” said Hawthorne head Chris Hagedorn on an earnings call May 6.

“We joked when all this started—not that it’s a joking matter, but you’ve got to find levity where you can … What were people going to do when quarantine hit the whole country? They’re going to sit at home and smoke pot and garden. And I think, in all seriousness, there’s a lot of truth in that statement.” Hagedorn added that an increased overall demand for cannabis amidst the Covid-19 pandemic has helped drive sales for supplies to grow the plant.

Marc Emmelmann, the founder of Green Carpet Growing, a San Diego, Californiabased cannabis cultivation consultancy, said he too has observed a post-coronavirus uptick in his business. Like many teachers, Emmelmann shifted his business’s focus online over the last few months, offering online classes and one-on-one video sessions at the rate of $75 per hour. Kaplan is among those clients, as is Eric Bernstein, a Toronto-based dog trainer, who estimates he’s spent about $1700 to get his new home-growing operation up and running.

Bernstein said the investment is already paying off.

“I was spending $600 a month [on cannabis],” he said. “Now I’m not spending anything … it’s been the best marijuana I’ve ever smoked in my life. It’s so smooth.”

And the gardening itself has some agreeable side effects.

“I just thoroughly enjoy being around the plants,” said Bernstein. “It just does something to me that really relaxes me. I love it.”

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