“With early deals in October, consumers were not waiting around for discounts on big shopping days like Cyber Monday and Black Friday,” Taylor Schreiner, director of Adobe Digital Insights, said in an email statement.

Holiday discounts on products including appliances and computers—both of which are affected by the ongoing microchip shortage—have been weaker this year than in previous years, according to the Adobe data. The prevalence of out-of-stock messages also rose by 8% on Cyber Monday compared with last week, and 169% this month compared to pre-pandemic levels in January 2020.

Consumers are moving away from Black Friday, Cyber Monday

The dip in online spending this weekend doesn’t necessarily indicate US shoppers are turning away from holiday shopping all-together, but rather that they’re no longer as interested in shopping on highly marketed days like Black Friday and Cyber Monday. Online spending increased 11.9% from Nov. 1 to Nov. 29 this year compared to 2020, putting online retailers “on track for a season that still will break online shopping records,” Schreiner said. Adobe projects online spending to hit $107 billion this holiday season, a record high.

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