There’s no doubt that Zuckerberg is serious about building the metaverse. Meta can no longer rely on acquisitions to expand its business, and the renaming signals to investors that financial runway will be needed to build up Oculus, the VR platform Facebook bought for $2.3 billion in 2014. But the metaverse Zuckerberg is imagining is nothing like the one he has now. In a presentation to more than 3 billion users in October, Meta largely showed vaporware: software and experiences that do not yet exist.

The metaverse does have real promise. It could be used for training simulations, technical assistance, and immersive video chat. It could revolutionize education, gaming, and certainly porn. But will people spend all day in the metaverse? Can VR actually amplify real-life experiences? All of that remains philosophically and technologically unresolved.

To have a shared persistent virtual world that’s accessible wherever we go, we’ll need infinitely more computing power, infinitely better cloud capacity, and infinitely better broadband access. We’ll need cheap virtual-reality and augmented-reality hardware that can fit a supercomputer behind a thin layer of glass. (The Oculus Quest 2 sells for $299, and that’s on the cheaper end.) We’ll also need private corporations to commit to unprecedented levels of cooperation. The internet and web were largely built by the US government and research funded by it; the metaverse would be built by Meta, NVIDIA, Intel, and all of the other companies talking about it.

The distraction of the century

The yawning gap between the current metaverse and the one imagined by Meta doesn’t seem to be hurting the company. On Christmas, the Oculus app was the most downloaded on Apple and Google’s app marketplaces, suggesting the VR headset was a popular gift, particularly with other video-game consoles in short supply.

It seems that while Zuckerberg’s Meta pivot was technically premature, it was also immeasurably deft. By plunging Facebook into the metaverse conversation, he changed the company’s coverage entirely, in a way both tech and media could justify as consequential. After all, if the metaverse is going to be built, and Meta wants to build that metaverse in its image, to its liking, and for its financial benefit—that’s too big a story to ignore.

Frances Haugen captivated the tech press for months, but the contents of her leaks addressed questions within the bounds of contemporary debate: How do we keep people safe on Facebook’s apps? How do we control Facebook’s outsized influence in society? Ironically, the consequences of abuse, mismanagement, perversion, and sheer corporate dominance are potentially much more serious if Facebook builds the metaverse it’s imagining. Meta could be much more powerful than Facebook ever was.

Once the breathless coverage of Meta’s metaverse plans ends, the reality checks will begin. One collective metaverse is unlikely, but a drastic expansion of Facebook’s size, scope, and power should give everyone pause, and will perhaps change the conversation yet again.

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