Elsa and Anna dolls are still in high demand. In 2019, after Disney released Frozen 2, Hasbro’s revenues for its “partner brands” division increased 24%, to $1.22 billion. But Barbie has spent her time without her housemates well too. By 2019, she had returned to being a billion-dollar-doll, and in 2020, she generated sales of $1.35 billion. Her mojo recovered, Barbie has been waiting for this day when her frenemies Elsa and Anna move back in with her. She’s ready to show herself, she’d say, except that “Show Yourself” is a song from Frozen 2, and she doesn’t care much for that movie either.

📬 Sign up for the Daily Brief

Our free, fast, and fun briefing on the global economy, delivered every weekday morning.