There are, of course, many travel companies attempting to build or already executing on several parts of the model. These include Google, which currently offers the most services of any competitor, and startups like Rome2Rio that specialize in a certain component like end-to-end trip planning.

But a truly seamless travel planning tool would take collaboration from stakeholders including public authorities and transportation and service providers in order to set up regulations for protecting and sharing data, provide the obvious transit services, and manage data storage and transactions.

It’s this challenge that makes the ideal travel planning tool of the future just a dream today.

The report suggests launching such a platform at a major event like the Olympics or World Cup where the service could be tested at a smaller scale and then expanded to new companies and a broader geographic region. However, the lingering concerns around data transfer, especially payment and preferences, across data remain.

Section 3 of this report (pdf) delves deeper into the IPITA product, its possibilities and challenges.

This post originally appeared at Skift.

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