Increasingly, PS requests fall outside the realm of everyday fashion. Over the last six months, PS Dept has shopped for more than 100 wedding gowns (as well as bridesmaids’ dresses and groomsmen’s tuxes), a rare bottle of Pappy Van Winkle bourbon, and a very special fly fishing rod. The app has become an iPhone-contained concierge for tracking down the finer things in life, in order to provide users with the ultimate luxury: more time to enjoy them.

Some requests rely on the professional shoppers’ judgement: A San Francisco client, at seven months pregnant, needed a gown for a black-tie event. PS Dept discovered that an expectant starlet had just passed on a Monique Lhullier gown for an awards ceremony in Los Angeles, so they tracked it down and had it overnighted. The client wore the dress—and then participated in the funding round PS Dept just closed. Another PS client led the investment.

Now hiring—Wall Street traders welcome

The funding—in an amount PS Dept would not disclose—came just in time, as Goad expands her team to field the average of 22,000 messages PS Dept and its store partners now receive each month. PS Dept doesn’t disclose sales figures, but Goad says those messages result in thousands of sales, with an average order value of $800.

So now Goad finds herself in the market for shoppers. And she knows exactly what she’s looking for.

“The kind of person who can find a reservation when they say ‘no tables’—that’s who we hire,” says Goad. Plus, employees must intuitively understand clients’ taste and shop accordingly.

The app’s star stylist, Virginia Sterling, is a longtime fashion-lover who worked as a financial trader, until she left to have her daughter. That innate personal style, combined with a trader’s tenacity and a mother’s empathy, make for a magic combination when it comes to shopping. (I speak from experience. She has patiently tracked down shoes for me that fall far below the app’s average price point.)

As a test run, Goad gives potential hires five real-life messages from the app’s users. If you think you may have what it takes, take a moment to consider how you’d fulfill these requests:

I’m looking for a cool pair of sneakers. I’m a mom and live in Tribeca.

I’m going to Hawaii on vacation and need colorful resort-wear.

I have to attend five weddings this summer. Can you give me dress options?

I’m looking for an everyday shoulder bag I can wear to work and fits a laptop—maximum $2K.

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