Facebook is more addictive than ever

We are family.
We are family.
Image: AP Photo/Marcio Jose Sanchez
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No Facebook fatigue here: The company’s user base continues to grow even larger, and more of its members are signing in each day than ever before.

Facebook revealed today that it now has 1.35 billion monthly active users, including 864 million who log in on an average day. That means 64% of Facebook’s monthly users are daily users—its highest percentage ever, and up from 61% a year ago.

Facebook DAUs/MAUs user chart

On mobile—where Facebook is growing the fastest—the company has 703 million daily active users. This means 81% of its overall daily users access the site on mobile devices—up from 70% the same time last year.