Netflix just confirmed that it plans to enter Australia and New Zealand in March 2015. The company revealed the news with this clever tweet:
The streaming service is already estimated to have thousands of customers down under (one estimate pits the figure at more than 200,000) who access the US version site by spoofing their location. Australia is also considered a world leader in video piracy, in part because its internet video options are limited. The pay television market is currently dominated by Foxtel, which is controlled by Rupert Murdoch’s News Corporation.
Netflix going to Australia was one of the worst kept secrets in the local media industry, and already there are sings that the establishment is worried about the disruption it may cause.
More to come.