It’s been two and a half years since Apple refreshed its set-top box, first released in 2007. In that time, Apple TV has languished while Roku continued expanding its content library and new players entered this space.
It’s been two and a half years since Apple $AAPL refreshed its set-top box, first released in 2007. In that time, Apple TV has languished while Roku $ROKU continued expanding its content library and new players entered this space.
In fact, recent market share data from Parks Associates shows Google $GOOGL’s $35 streaming dongle, Chromecast (at 20%), is now second to Roku (29%), and ahead of Apple TV (17%) in the US. Not bad for something that only started shipping last summer.
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New streaming devices, including Amazon $AMZN’s Fire TV, also are starting to eating away at the lead held by Roku, which commanded 46% of the US market in 2013. (That year, Apple TV had a 26% market share.)
