

This post originally appeared at LinkedIn. Follow the author here.
Forget work/life balance. You can sleep when you die.
At least that’s how Snapchat’s Emily White and Coca Cola’s Wendy Clark said they approach time management in a hyper-connected world. And the idea of unplugging? Ha.
“Rather than the choice to consciously disconnect, there’s much more of a trend of choosing who to connect with and in what context,” White said. “It’s very much about conversations.”
During a panel at Fortune’s Most Powerful Women Summit on Monday, White, the COO of Snapchat and a veteran of Instagram, Facebook $META and Google $GOOGL, said she now relies on her phone more than her computer to get work done. “You’re not just getting information and solving problems; you’re getting to communicate in motion like never before,” White said. “This is the reason I can have kids and still have a relationship with them, and work in the evenings when I get home [after the kids are in bed].”
For Clark, the president of sparkling brands and strategic marketing for Coca-Cola $KO North America, being present at work or with her family is the key to living in an over-connected world. “The thing people want most from you is your focus and attention,” Clark said. “You destroy that when you think that you’re multitasking because you’re not accomplishing either.”
That means no phones at the dinner table, for her or her kids. And if she’s expecting an urgent email from the CEO when they’re putt-putt golfing, she’s found the best thing to do is tell them that mommy needs to go respond to an email for 10 minutes and hope they don’t screw up her score while she’s gone.
So when you’re constantly connected, how do you get anything done?