Uber expected New Year’s eve to be its busiest night yet. And it was, in many cities where its dreaded surge pricing didn’t backfire. On a very busy night, the company said it delivered two million rides—and shared what it learned from those rides on its blog earlier today.
If Uber rides are any measure, people in Capetown, New York, Paris, San Francisco, and Sydney generally tended to celebrate with the same enthusiasm, except for a few outliers.
The data show that most Uber users were riding between 8pm and 10pm, presumably leaving home, and again between 1am and 2am—presumably returning home.
San Francisco was the city that checked out the earliest; a sharp decline in rides began at around 1am. In New York, Capetown, and Sydney, Uber use peaked at around the same time: 2 am.
Paris was the true outlier here, peaking at 4am, the latest of all the five surveyed cities.
Users in the two American cities also tended to leave their homes a little later, at around 9pm, compared to Capetown and Paris, which both started the celebrations an hour earlier. Sydney, on the other hand, appears to have started the festivities before or around 6pm; there is a gradual decline in rides where the chart begins.
This isn’t the first time companies have used their technology to provide data on New Year’s Eve trends. Jawbone, the maker of wearable activity monitors, looked at data showing when its users went to sleep on New Year’s Eve, grouped by geography, and found that Russia parties the latest, while China and Israel turn in the earliest on the holiday.