Now, branding campaigns ought not be judged by the logo alone. Check out how it’s used in context via the campaign’s website and social media.

Image for article titled The US Olympics 2024 bid logo looks like the Chase Bank emblem
Image for article titled The US Olympics 2024 bid logo looks like the Chase Bank emblem

Consider the logo in action in this video:

The International Olympic Committee (IOC) launched the bidding process for the 2024 summer games on Jan 15. Rome was first to announce its candidacy, followed by Boston. The IOC will reveal its decision in 2017, and will have the final say on the design of the official logo and branding.

But even if Boston secures the Olympics for the US, it’s unlikely that this counterproposal by graphic designer Todd Radom will make the cut.

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