As restaurant managers and florists preparing for one of the busiest days of the year know, Valentine’s Day is a huge and growing business.
Americans will spend $18.9 billion on flowers, chocolates, restaurant meals, and even ”anti-Valentine’s Day” gifts like ”Valentine’s Day is for suckers” t-shirts and “heartbreakers and hell raisers” mugs, according to the National Retail Foundation, which surveyed 6,357 adults about their Feb. 14 plans. (For those who don’t plan to drop a wad of cash: Saying “I love you” is free.)
In general, men planned to spend about $124 on a spouse or significant other, while women planned to spend only $54. (That’s in line with the results of Business Insider’s Valentine’s Day survey, in which respondents said they’d spend between $26 and $159.)
Here are some insights from the NRF’s survey into what men and women say they will spend money on this Valentine’s Day: