Eero was designed by the team behind several other internet-connected devices, including the Nest thermostat, the GoPro Hero 3 camera, and the Roku 3 streaming media device. Eero looks like a gadget that could be proudly displayed near an iMac or a Jawbone Jambox, and it has a high-end price tag to match. A set of three Eero devices, which Weaver said will be required to fully cover most houses, will cost $300 and can be pre-ordered starting today. (For comparison, a Nest thermostat costs $250, and an Apple Extreme router costs $200.)

Eero is not the only one trying to become the backbone of the smart home. Intel agreed Feb. 2 to purchase Lantiq, a company that makes processors for smart-home routers. Samsung bought SmartThings in August, and of course Google purchased Nest last year.

Samsung showed off its smart washers and fridges at CES 2015, and Google’s Nest announced a slew of new smart-device partners last month. Apple is also working on HomeKit—its own framework for controlling smart-home devices—although the product details haven’t yet been unveiled.

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