Watch this smart watch make millions in real time

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The new Pebble Time smart watch was announced this morning and it’s being funded, like the first Pebble Watch, through Kickstarter. Its funding page, which has only been live a short time, has already shot past its $500,000 goal—it was at well over $3 million when we published this. The original watch is the second-best-funded project of all time on Kickstarter. If this project beats its initial goals by the same proportion—over 10,000%—as the original watch, it will make over $50 million. Watch the number tick up in real time on Pebble’s Kickstarter page.

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It’s strangely hypnotizing.