An email address can reveal more about a person than one might think. Last week, a startup called Emailage raised $3.8 million in a series A round to build out its technology for determining risk based solely on email addresses.


An email address can reveal more about a person than one might think. Last week, a startup called Emailage raised $3.8 million in a series A round to build out its technology for determining risk based solely on email addresses.
In the last year, Emailage flagged more than 2 million transactions as risky based on analyzing shoppers’ email addresses, which the company says saved its 200 clients about $150 million in fraud globally. The company’s algorithm takes into account hundreds of elements for risk analysis, assigning email addresses a risk score from 0 (least risky) to 1000 (most risky). In cases of high risk, Emailage recommends merchants manually review flagged transactions.
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Though the company didn’t reveal all of its secret sauce, CEO Rei Carvalho walked us through some of hundreds of factors it uses in its analysis: