Apple is known for its attention to detail when it comes to product design. It has been winning awards for its beautifully crafted consumer electronics, made of high-end “space age” materials, for years. Apple has also been accused, however, of being an over-exuberant patent seeker that successfully patented a rectangle.
Apple $AAPL is known for its attention to detail when it comes to product design. It has been winning awards for its beautifully crafted consumer electronics, made of high-end “space age” materials, for years. Apple has also been accused, however, of being an over-exuberant patent seeker that successfully patented a rectangle.
Keeping in this tradition, Apple was awarded a patent today for the design of the lanyard that it sells for the iPod touch. A lanyard, if you are unaware, is a piece of cord-like material that holds something to something else, like a around one’s neck, a ski pass to that , or a $200 media player to one’s wrist.
Join 500,000+ readers who start their day with Quartz.
By subscribing, you agree to our Terms of Service and Privacy Policy.
The design for Apple’s lanyard, which was presumably overseen by design chief Jonathan Ive, is not as universally appreciated as the company’s tablets, smartphones and computers. The red version, in particular, only has a two-star rating on Apple’s online store, with users complaining it “feels cheap” and is “not as durable as one would think.”
