POINT OF VIEW

The future of sports replays is watching the game through your hero’s eyes

See it from his point of view.
See it from his point of view.
Image: Reuters/Lucy Nicholson
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What if you could watch an instant replay of a fast-break dunk from the point of view of LeBron James? Or see what it feels like to be soccer star Lionel Messi zipping across the field and scoring a goal from just outside the box? Or see absolutely nothing at all and experience the soul-crushing disappointment of being an England cricket player?

FirstV1sion, a Spanish start-up, thinks it is possible to bring the first-person point-of-view cameras from motorsport—where they are mounted on the car rather than on the driver—to regular sports. Players wear a special vest loaded with sensors and a slim camera at the front, which goes under the team jersey.

Already funded by Telefonica, which owns a 7% stake, and Andrés Iniesta of Barcelona football club and Serge Ibaka of the Oklahoma City Thunder basketball team, FirstV1sion is now seeking €2.5 million ($2.65 million) in equity through a crowdfunding site.