A new study by GlobalWebIndex, a digital market research firm, looks at how some 48,000 people in 33 countries use social media. One of the more interesting findings is a list of the most popular messaging app by country. It is particularly striking in visual form.
The world—at least the bits of it surveyed by GWI—is split between two dominant players, WhatsApp and Facebook Messenger, with the former largely in developing countries and the latter primarily in the rich world.
There is another way of looking at the map since Facebook bought WhatsApp for $19 billion last year: how much of the messaging is dominated by apps owned by Facebook versus those owned by everyone else.