Instagram figured heavily into Kovačević’s concept as well, connecting him with the collection’s muse, the Saudi Prince and internet gaming entrepreneur Fahad bin Faisal Al Saud. Prince Fahad actually walked as a model, closing yesterday’s show, in a long lavender, black, and white-printed pullover paired with a light, flowing jacket in the same palette. (Naturally, he documented the experience on Instagram.)

Fahad also sponsored Sadak’s first shoe collection, an assortment of flatform creepers—some tasseled—in pale pink leather and black suede.

Kovačević’s work has traveled around the world both online and physically. Earlier this year, he was invited to present his collection in Qatar, and he occasionally travels to Serbia, where about half of his collection is produced at his family’s small facility about 100 kilometers west of Belgrade.

As WWD’s Susan Stone pointed out, Sadak is available in Hong Kong, Japan, and Los Angeles, but not yet sold in Europe. And although Kovačević told Quartz he was well-received in Doha, he’s not sure he sees Qataris buying into this season’s collection.

“They are still very conservative,” he said.

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