Thankfully, public health and environmental campaigns, such as Meatless Monday, Weekday Vegetarian, and Vegan Before Six, are far more nuanced in their approaches to fostering incremental, sustainable behavioral change (and, in turn, increasing consumer demand for and access to plant-based alternatives.) After all, the more meatless or meat-reduced meals we eat, the fewer animals we harm. One USDA study found that 400 million fewer animals were killed for food last year than in 2007, mostly because of the growing population of people who cut back on meat.

When it comes to the success of a social movement, inclusiveness and likeability matter. In fact, they matter a lot. People don’t want to feel inferior. They don’t want to feel like a bad person for not living the way another person tells them they should live.

So, please, fellow animal advocates: if you are overwhelmed with an urge to disrupt, whether in a Chipotle or at a Chris Christie support rally or a college lecture, put down the megaphone. Remember you’ll catch (and compassionately release) much more bees with honey.

📬 Sign up for the Daily Brief

Our free, fast, and fun briefing on the global economy, delivered every weekday morning.