Facebook made $64 million (corrected; an earlier version of this story cited the operating profit, $523 million) on $1.585 billion in revenue in the fourth quarter of 2012, a result investors found somewhat disappointing. Take a closer look at how and where Facebook is making its money, courtesy of slides (pdf) the company released along with its earnings statement.
Facebook grew to 1.06 billion monthly active users by Dec. 31, 2012. The majority of users live outside the US and Europe.
Mobile users grew faster than non-mobile users, and 23% of Facebook’s ad revenue came from mobile, up from 14% last quarter.
Advertising continued to represent the vast majority of Facebook’s revenue, and it grew faster than analysts expected.
Correction: A previous version of this post misstated Facebook’s fourth-quarter profit. It was $64 million, not $523 million as originally reported.