Don’t you love your life—your single-origin morning coffee, your holidays in nature, your conscious-consumption choices? Those heavy-frame glasses, that analog camera, the washed-out Instagram filter. You’re mindful, grateful, #blessed.
You are not alone.
In fact, the carefully crafted casualness of your life, and its aesthetically-pleasing authenticity makes you one of thousands—maybe millions. And Socality Barbie is here to show you, with just the right amount of irony, how cliché the #liveauthentic aesthetic really is.
“I created the account to make fun of the people who were using the ‘liveauthentic’ hashtag on Instagram, all their pictures looked alike to me and I couldn’t tell them apart anymore so it just didn’t seem all that authentic,” the Instagram account’s creator, a Portland-based wedding photographer in her mid-20s who didn’t disclose her identity, told Koin 6 news.
Socality Barbie’s name is inspired by Socality, a Christian organization founded in 2014—according to the official website, the names means “social community all for eternity”—that connects people, mostly online, with the aim of creating a community that embeds the Christian faith in life. Instagram photos tagged #socality tend toward the same homespun, clean-living, mountain-hiking look as the photos on Socality Barbie’s feed.
But Socality Barbie’s pictures also seem to be a critique of a larger slow-living hipster aesthetic that goes beyond religious communities, and includes anyone sufficiently dedicated to their lifestyle to heft fancy coffee-making gear on a hike for the perfect sunrise espresso.
In a statement commenting on Socality Barbie’s account, Socality pointed out that its vision “has always been bigger than social media, photography, or any trend or specific aesthetic.”
So order an iced agave-sweetened almond milk flat white in a mason jar and sit down, because this parody account is likely to be about your life, #nofilter.
Quartz has contacted the account creator and will update the post with any relevant information.