Quartz
Subscribe
Quartz
Subscribe
Edition
Business News
A.I.
Technology
Money & Markets
Leadership
Lifestyle
Latest

Get Quartz in your inbox

Free daily briefing on global business news.

Business News
AirlinesAutomobilesFoodPharmaceuticalsPolitics & GovernmentRetail & EcommerceSpace & AerospaceEarnings
Technology
A.I.ComputingConsumer TechSpace & AerospaceEarnings
Money & Markets
Economic IndicatorsMarketsPersonal FinanceEarnings
Lifestyle
Cars & BikesCollectingEntertainmentFood & Fine DiningHealth and FitnessReal EstateTravel
Quartz

Global business news for a smarter world

Topics

  • Business News
  • Money & Markets
  • Tech & Innovation
  • Generation A.I.
  • Lifestyle
  • Leadership

Products

  • Daily Brief
  • Weekly Digest
  • Member Benefits
  • Quartz Pro

Legal

  • Sitemap
  • About
  • Accessibility
  • Privacy
  • Terms of Service
  • Advertising

© 2026 Quartz Media, Inc. All rights reserved.

Lifestyle

Mapping who drinks wine or beer in Europe, by tweets

Summer is often a time for drinking with your friends. I lack friends, so I found another way to participate in this summer ritual: over the summer and fall of 2014, I collected more than two million tweets mentioning alcohol. Using the tweets, which had location tags, I mapped out people’s preferences. In the map below, red areas show where people tweet more about #wine; blue areas show where they tweet more about #beer; yellow areas are balanced. (I focused on tweets containing hashtags because I found these often more reliably came from people who were actually drinking.)

By Emma Pierson·1 min read·Updated July 21, 2022
Add QZ to Google

Summer is often a time for drinking with your friends. I lack friends, so I found another way to participate in this summer ritual: over the summer and fall of 2014, I collected more than two million tweets mentioning alcohol. Using the tweets, which had location tags, I mapped out people’s preferences. In the map below, red areas show where people tweet more about #wine; blue areas show where they tweet more about #beer; yellow areas are balanced. (I focused on tweets containing hashtags because I found these often more reliably came from people who were actually drinking.)

Europe shows even more geographic schisms; it’s a wonder that the Germans and the French get along at all.

Daily Brief

The essential business news, delivered fresh every morning.

Join 500,000+ readers who start their day with Quartz.

By subscribing, you agree to our Terms of Service and Privacy Policy.

Some important caveats about these maps: first, in areas with very few tweeters, patterns are less reliable, which is why some countries in Europe are filtered out. Second, since I searched for tweets only using English words for alcohol, tweeters discussing #vino or #cerveza will be ignored. Third, people tweeting about alcohol are an unusual population.

We can break down these maps by gender, revealing further patterns.

Men are more boring than women, although we didn’t need data science to tell us that: they overwhelmingly factor beer. British women contrast strongly with British men.

Data visualization by Nikhil Sonnad.