Chrysler’s Paul Harvey sales pitch to US farmers was perfectly timed

We’ll admit it. It was our favorite advertisement of the Super Bowl, that once-a-year orgy of American violence, athleticism, and marketing prowess. Chrysler resurrected the voice of American broadcasting pioneer Paul Harvey, who died in 2009 at the age of 90, and overlaid Harvey’s beautifully written paean to farmers, originally delivered to a convention of the Future Farmers of America, atop a montage of stirring photographs. It was a pitch perfect sales pitch for Chrysler’s Dodge brand of pickups.