This series will continue through the holidays. Ivan Wicksteed, Old Navy’s chief marketing officer, told AdAge he’s trying to “make the brand cool again, after it spent years in the “clothes-by-the-pound business.”

To that end, Old Navy has been casting some of TV’s funniest actors for its ads, including Amy Poehler of NBC’s show Parks and Recreation and Julia Louis-Dreyfus, the lead of HBO’s hit Veep and previously one of the core cast of Seinfeld. Louis-Dreyfus just appeared in Old Navy’s Black Friday commercial with Kumail Nanjiani of HBO’s Silicon Valley and rapper Snoop Dogg. In the commercial, Louis-Dreyfus and Nanjiani play burglars who break into rapper Snoop Dogg’s house and tie him up in their search for money.

Louis-Dreyfus: “I follow you on Instagram, man. I’ve seen that cash in your hot tub. Where’s the million dollars?”

Snoop Dogg: “My money is in a shoebox, hidden somewhere deep below the sea. You can dance underwater, but you might get wet.”

Louis-Dreyfus: “What the [expletive] are you talking about?”

It’s always a good sign when TV commercials can direct digital traffic, and Adweek, which picked it as the top ad of the Black Friday weekend, said that the Louis-Dreyfus/Snoop Doog video generated 3.6 million online views.

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