Currently the Fair Isle name is not protected or geographically limited, which means anyone can technically make a “Fair Isle” sweater. But Robinson believes it should be, as is Harris Tweed, another traditional design.

“The best way forward would be to apply for the European Geographical Indication status to ensure products that are branded as Fair Isle knitwear are genuine, good quality articles made on Fair Isle or Shetland,” he told Express, a UK news site. “It would be a huge economic benefit for us, just like it has been for Harris Tweed, where the real thing, which can only be made on Harris and Lewis, is now widely used in fashion and accessories.”

Ventrillon says she isn’t sure what steps she’ll take next.

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