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To back a winner on Kickstarter, make sure it raises more than $10,000 and isn’t a movie

Kickstarter has helped thousands of artists, filmmakers, and designers get the resources they need to turn their ideas into a reality. In 2014, people pledged more than half a billion dollars, but it often remained unclear how often projects delivered on their promises.

Kickstarter has helped thousands of artists, filmmakers, and designers get the resources they need to turn their ideas into a reality. In 2014, people pledged more than half a billion dollars, but it often remained unclear how often projects delivered on their promises.

A recent study surveyed 47,188 backers of Kickstarter projects and found that only 9% ended in failure. Ethan Mollick, a professor at the University of Pennsylvania’s Wharton School, carried out the study. He examined the failure rate of every project from 2009 that raised over $1,000, half the projects that raised less than $1,000, and a quarter of projects raising less than $250.

For the study, Mollick considered a project a failure if a backer didn’t receive their reward, or the reward they received was not the one promised.

Smaller projects, which raised less than $1,000, were most likely to fail and projects that raised between $10-50,000 were least likely to fail.

Projects from certain categories were less likely to fail than others; film and video had the highest failure rate.

“Ultimately, there does not seem to be a systematic problem associated with failure (or fraud) on Kickstarter, and the vast majority of projects do seem to delivery,” Mollick wrote in the study.

The study found that 73% of backers who donated to a failed project would still back another Kickstarter project, while 19% of donors said they would not back a project after fundraising for a failed project. In 15-20% of cases, backers felt that creators handled failure well—even though only 13% of backers of failed projects received compensation.

Kickstarter responded to the study in blogpost, stating it had “no influence” over the findings. The company described the 9% failure rate as “reasonable.”

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