This guy had the crazy idea of launching a start up in 30 days

Casey Elsass and his business partner, Morgen Newman, decided almost on a whim to try to launch a business in 30 days. The result was MixedMade, a company that initially sold just one product: Spicy honey made by Elsass in his kitchen after he finished his day job. The video above shows how the partners were able to pull it off.