

Tesla $TSLA Motors CEO Elon Musk has no problem talking about rivals in the electric car industry—or even about companies that haven’t officially become competitors.
In an interview with the BBC, Musk was asked about the much-rumored Apple $AAPL Car. As usual, he was happy to discuss the matter, saying it was “obvious” that Apple’s working on an automobile, but that he welcomes all comers. “It’s pretty hard to hide something if you hire over a thousand engineers to do it,” he said. “It’s an open secret.”
Indeed, there’s been plenty written on the topic. In Feb. 2015, the Financial Times reported Apple was hiring automobile experts, while the Wall Street Journal said Apple was working on an electric car project, codenamed “Project Titan,” and was aiming for a 2019 release date. Apple has yet to confirm anything, but Musk is still meeting the would-be competitor head on.
Here’s a roundup of what Musk has said about Apple’s interest in electric cars:
It’s not completely fair to blame Musk—people keep asking, and he keeps sharing his thoughts. Meanwhile, Apple CEO Tim Cook has remained mum. When asked about the possibility of an Apple electric car in a Dec. 2015 interview with 60 Minutes, Cook responded: ”One of the great things about Apple is [we] probably have more secrecy here than the CIA.”