In addition to the sales spike, Red Lobster trended on Twitter for the first time in history: The chain—which former parent company Darden Restaurants sold to the private investment firm Golden Gate Capital in 2014—was mentioned on Twitter 42,000 times in one hour, CNN notes.

Tweets by John Legend and Kendall Jenner stoked the frenzy, generating more than 14,000 retweets each.



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