The HoloLens will start shipping March 30, Kipman said, and developers can apply to buy one from today. That’s around the same time that virtual reality products from Facebook’s Oculus and HTC will be reaching consumers. While those are not direct competitors—they are VR systems that envelop the wearer’s field of vision for gaming and video watching, whereas the HoloLens is meant to be more like a futuristic desktop computer experience—it seems unlikely that consumers will want to shell out for more than one giant black box to wear on their face this year.

This version of the HoloLens is not a consumer product, but Microsoft’s pricing is higher than the VR headsets: The Oculus Rift and HTC Vive are both less than $1,000 (or less than $2,000 if you include the new PC you’ll likely need to pick up to get them to work properly), and even the old developer editions of the Rift were only a few hundred dollars. The HoloLens is a more complete product—it doesn’t need an external computer to run, as it has some powerful hardware onboard—but if previous head-mounted computers are anything to go by, the high price won’t help win over early adopters: The original Google Glass cost only $1,500, and that wasn’t exactly a roaring success for Google.

It remains to be seen whether Microsoft can get the HoloLens into the hands of the developers that would create the games and apps necessary to justify a high pricetag on the consumer version. (Microsoft wasn’t immediately available to comment on a timeframe for a consumer version of the HoloLens.)

When Quartz’s Alice Truong tested out the HoloLens last year, she was underwhelmed. The futuristic, digitally augmented world that Microsoft suggests we’ll all be living in with HoloLens seems far from what the device is really capable of doing. One problem: The field of view—what the HoloLens is actually projecting—is very small. “After donning the headset,” Truong wrote, “it’s apparent there’s a big gap between Microsoft’s vision for HoloLens and what it can actually do.”

📬 Sign up for the Daily Brief

Our free, fast, and fun briefing on the global economy, delivered every weekday morning.