“Let’s have a look at the unique design features of the Nobby,” says Baron Cohen, introducing the dimwitted lead character in his new comedy. “Firstly, we completely shaved his chin, creating an unrestricted mouth able to deliver 24% more expletives.”

He also flashed a pie chart to explain that the film’s plot is ”15% thinner” than the norm: the ”smallest and most confusing plot ever to be released by a major studio.”

Despite solid satire, The Brothers Grimsby opened in the US on March 11 to poor user reviews and dismal attendance. Apple’s real Keynote, where it’s expected to unveil a new 4-inch iPhone, is scheduled for March 21.

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