Only Viva and Premier, which declined to comment, have thus far responded to a request for comment. “Viva is reviewing the Statement of Objections provided by the CMA and the specific allegations made against it,” a representative said in a statement. “Viva will be responding to the Statement of Objections in due course.”

We’ve reached out to the other agencies as well with the exception of FM Models, which appears to no longer be available and The Guardian reports ceased trading this year.

Viva pointed out that the CMA has not formally charged any of the agencies with anything illegal. “These are provisional findings only and no conclusion can be drawn at this stage that there has been a breach of competition law,” the CMA said in its allegations.

If they are found to be in violation of the law, the agencies could be fined up to 10% of their total annual turnover.

Lesser-known models in the UK might not be happy either. There have long been allegations that models are often underpaid. More price competition could drive wages down.

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