’s live-streaming app has rocketed up the charts

Young people are flocking to yet another new app.
Young people are flocking to yet another new app.
Image: Reuters/Brendan McDermid
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Between Facebook Live and Twitter’s Periscope, the most popular live-streaming apps are owned by multi-billion dollar tech giants. So how is it that an independent live-broadcast app has been sitting at the top of the App Store’s top free downloads list? publicly launched on Friday (June 24) and quickly took the #1 free app spot, according to data from app analytics site App Annie.

The app is a spin off of, the Shanghai-based app that lets you create short music videos and has been exploding in popularity. Since it launched in October 2014, the app has attracted more than 95 million users, who’s average age is between 13-20 years old, told Quartz. The company is in talks to raise $100 million at a $500 million valuation, according to TechCrunch.

Instead of baking the live streaming feature into, the company decided to unbundle the product into a separate, but focused app. Variety writes that “began trending instantly despite zero promotion because of the word of mouth from’s rabid user base.” says is already nearing 500,000 downloads.

By piggybacking off’s popularity, has leapfrogged other live-stream products. YouTube added live streaming capabilities for their users in the past week, while Tumblr added support for live streams for YouTube and other live streaming services (though not Despite the big announcements, Variety says’s offering was the talk of the town at VidCon, an annual conference for digital media stars.